MD Stephen Tighe explains why we love Great British Design
When we set up Allegro Optical Ltd, we had three simple initial tenants or goals for the business:-
- Customer Service First, last and always
- Professional Staff with great skills and experience
- Support Great “British” Design and Build as much as possible
A couple of years ago we discovered one very special British frame supplier, ASHTON RILEY. The company was founded by Brett Waugh and the brand named after his son, Ashton Riley.
“Naming the collection after my son and using his favourite animal in the logo, (a gorilla), Ashton Riley eyewear is designed in London to reflect the needs of the consumers and to ensure it could be delivered at a price that was accessible to all”.
Our goals matched the way that they think! For example, they said when they first set up:-
“After countless hours in optical practices, listening to the feedback on collections available in the market, it was very clear what was needed. High-quality frames in shapes that would fit as many people as possible. Whilst still delivering something that is interesting and catches the eye of the consumer”.
In the beginning
Launching in November 2018 with 12 styles, the collection was immediately well received. Our clients in Meltham loved the new range and once we opened in Greenfield it was equally well received. With new styles and colours added every 6-8 weeks, the collection has grown substantially. The Ashton Riley collection provides interesting but wearable shapes which are complemented by rich acetate colours.
Balanced stainless steel frames with sophisticated detailing and interesting colour combinations ensure that most tastes are met. The design and quality, along with a very reasonable price have been very popular with our customers, both sides of the Pennines.
Our customers like the fact that where possible we try to keep the air miles down and support British Business. Not for us, the mass-produced “designer” brands churned out from the many spectacle frame factories in China. We like something a little different. Spectacle frame giant Luxottica proudly features its Dongguan plant in Guangdong province, which produces over 200,000 RayBan’s a day, on its website. Not exactly exclusive!
By supporting British we are keeping jobs in the UK and giving our customers something a little more exclusive at a very reasonable price. And it won’t cost the Earth!
Wearing a British Brand is a great experience and allows you to stand out from the crowd. If you would like to experience Great British Design and award-winning eyecare just give us a call in Greenfield on 01457 353100 or Meltham on 01484 907090