Not just a DO – Allegro Optical in Meltham feature in National Campaign by the Association of British Dispensing Opticians (ABDO)

Allegro Optical in Meltham feature in a National ABDO Campaign

 

Allegro Optical in Meltham is not your run of the mill opticians. With a specialism in musicians and performers eyecare, the small independent has been getting noticed.

As part of their #NotJustaDO campaign, the Association of British Dispensing Opticians have been talking to our co-founder and dispensing optician Sheryl Doe.

The Association of British Dispensing Opticians (ABDO) is running the Not Just a DO Campaign. The aim is to raise the profile of the range of activities carried out by Dispensing Opticians (DOs) and Contact Lens Opticians(CLOs).

Aims of #NotJustaDO

The campaign showcases a different DOs every week talking about their work and specialisms. As well as a guide for the public about what a dispensing optician is and what they do.

ABDO Head of Communications says, “The campaign arose from the feeling that DOs can be undervalued as a member of the practice staff. We would love the wider professions to understand the full benefits of having a DO on your team.”

Read what Sheryl has to say about combining music and optics here.

Why we are different

Allegro Optical became the first and only opticians to gain BAPAM registration, providing optical care in partnership with the British Association for Performing Arts Medicine.

Sheryl was a finalist in the prestigious Opticians Awards Dispensing Opticians of the Year awards. She also won the National Best New Business Awards, Entrepreneur of the Year Award.

In addition to providing professional and affordable eyecare to the local community of Holmfirth, Huddersfield and Saddleworth. The team at Allegro Optical look after performers from across the UK and abroad. Providing specialist care both to this very niche market and the local residents.

To find out more call 01484 907090 or call in and have a chat, and maybe a brew.

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