William Morris eyewear – Designed in London and unashamedly British

William Morris eyewear is proud to be British

1996 was quite a year, Bill Clinton was re-elected President, Oprah Winfrey started her famous book club. Incredibly the Macarena became a worldwide hit. 1996 was also the year in which Robert Morris created British eyewear brand William Morris London. Robert’s aim was to create a very ‘English’ brand, providing designer glasses to every audience, offering superb original designs which continually evolve.

William Morris black label collection

From very humble beginnings, William Morris London has grown to become a global name in eyewear fashion. However, the philosophy and brand attributes of William Morris London remain as strong today as they were all those years ago. In a corporate saturated world, where the majority of ophthalmic designer brands are mass-produced by just three manufacturers.  William Morris’s ‘family’ values set them apart and it’s what their customers appreciate.

With the “Big Three” producing an incredible 20% of the world spectacle frames and over 50% of the Global “Luxury” Sunglasses, eyewear can look bit samey. At Allegro Optical we love something a little different, we’re also very patriotic. So it made sense to us to welcome William Morris eyewear into our practices in Holmfirth and Saddleworth.

Robert-Morris William Morris from Allegro Optical

24 years of growth

From humble beginnings in a small room crammed with frames, Robert William Morris grew his vision into a global brand. Through a combination of hard work, dedication and a big vision Robert championed British design. William Morris frames are now an accessory that people, the world over,  want to be seen in. William Morris eyewear expresses the incredible depth of culture across the UK and in particular London. We love the Black Label and The Gallery Collections.

Black Label

The William Morris Black Label Collection is just one range from this very British optical frame maestro. The Black Label Collection harks back to the swinging 60’s, a time of style and innovation.  The Black Label designs are reminiscent of those iconic spectacle frames from the classic films of the cinema era.  

William Morris Black Label Victoria C3

William Morris BLJess C1  Coupled with the love and pride that goes into creating the frames is the same level of hard work, dedication and personal service that each member of the William Morris London team strives to give their customers on a daily basis.

Using the very finest materials such as colour rich acetates, combined with distinguished brass and silver accents, these features highlight the William Morris monogram.  With exhilarating design details and an individual colour palette, it’s little wonder that William Morris Black Label has become a market leader.  

The Gallery Collection

Featuring 12 of the most popular William Morris prints from 1880 to 1905. The Gallery Collection celebrates the Arts and Crafts Movement of the 19th and early 20th century. The collection has been described as “British art meets craft,” and it comprises of 12 contemporary optical frames. With designs for both men and women, the range pays homage to William Morris prints. With the intricate designs featured on the inside of the arms or temple tips.

William Morris Millefleurs C1

Millefleurs (1914) — This beautiful cat-eye inspired frame with acetate rims and metallic hinges offers a bold and daring look. Following with brushed matt and glossy temples that provide radiant hues and an elegant finish. Millefleurs print covers the inside temple tips, which was a revival of the medieval European Tapestries and inspired from Morris’ love for nature and florals. Comes with free matching case and bag.

The 12 classic prints featured in the collection are Corncockle (1883), Bourne (1905), Brother Rabbit (1882), Golden Lily (1897), Lodden (1884), Millefleurs (1914), Poppy (1880), Riverwind (1881-83),  Seaweed (1901), The Strawberry Thief (1883), Wandle (1884) and Willow Bough (1887).

Each frame is sold with a fabulous matching print, magnetic flat-folding case, with a coordinating cleaning cloth. A percentage of each sale will be donated to the William Morris Gallery to help continue its important work of art preservation and education.

Why come to Allegro Optical

Saddleworth’s newest optician, Allegro Optical has been recognised for providing one of the best customer experiences in the country. Allegro Optical Opticians has been named as finalists in the Optical Assistant Team of the Year. The award recognises a team of optical staff that have demonstrated excellence in customer service and patient care. 

To find out more about our William Morris collection or any of our other brands, products or services, contact us here today.  Alternatively, you can call one of our two optician practices today on  Greenfield on 01457 353100 or Meltham on 01484 907090.

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